مطالعه موردی کاربرد تصمیمات مالی در شرکت بوئینگ (انگلیسی)

The purpose of this case study is to determine if Boeing should  accept or reject the project of producing their new line of  commercial aircraft, the Boeing 777. The aircraft will complete a family of Boeing airplanes that service a broad range of necessities within the commercial airline industry. Frank Shrontz, the CEO of Boeing, has stated that his goal is to increase the company’s return on equity (ROE) from the recent average of 12%; the 777 project, if accepted, should increase the ROE of the firm. By finding the net present of the projected future cash flows of the project we were able to determine the profitability of the 777